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My.Games will launch global game store in Q4

My.Games is a Russian game publisher that is going global. And so the company announced today that its My.Games Store will debut in the fourth quarter. Developers and publishers will be able to distribute free-to-play and premium games through the My.Games Store while gamers will benefit from a wide range …

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IBM-Unilever blockchain pilot cuts wasteful ad spend

A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results, according to IBM CMO Michelle Peluso. The project has already reduced pennies on the dollar of waste in the area of ad reconciliation and brought greater transparency to the complex gauntlet of intermediaries brand …

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July 2019 NPD: Nintendo assembles 6 games in the top 10

Consumers in the United States spent less on hardware once again in July, according to industry-tracking firm The NPD Group. But a deluge of new releases pushed up software sales. Here are the full results for July 2019: July 2019 Dollar Sales July’18 July’19 Change Total Video Game Sales $759m …

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NPD: Nintendo Switch leads another down month for hardware

Nintendo Switch was the best-selling console in July, but overall hardware sales were down big-time. Industry-tracking firm The NPD Group released its July report today, and it confirms that U.S. consumers are looking ahead. “Hardware spending in July 2019 fell 22 percent when compared to a year ago, to $169 …

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