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The 5 Most Common PR Mistakes and How to Avoid Them

Many organizations see PR as free advertising. The assumption that PR is advertising is evident with the core PR success metric being Advertising Value Equivalency (AVE). It’s no wonder that more and more organizations are focused on telling their brand story through PR. US data even tells us that there …

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How AI companies can avoid ethics washing

One of the essential phrases necessary to understand AI in 2019 has to be “ethics washing.” Put simply, ethics washing — also called “ethics theater” — is the practice of fabricating or exaggerating a company’s interest in equitable AI systems that work for everyone. A textbook example for tech giants …

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How to Avoid Bias in Your AI Implementation

In most circles, the word “bias” has obviously negative connotations. Regarding the media, it means news is slanted one way or another. In science, it means preconceived notions led to inaccurate conclusions. When it comes to artificial intelligence, the bias of those who program the software — and the data …

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