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Tag Archives: continues

Nintendo continues to dominate TV ahead of triple-A season

Nintendo maintains its hot streak when it comes to the gaming industry’s recent TV ad impressions. the company’s commercials account for over 64% of the sector’s impressions across 30 days, with Rockstar Games in second place with 20% of industry impressions. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement …

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Summer slump continues for game industry TV spend

Gaming brands just reduced spend for the third month in a row, dropping to an estimated $6.2 million in July from June’s $8.7 million. Once again Nintendo dominated with over 60% of the industry’s total outlay, followed by Rockstar Games with nearly 36%. GamesBeat has partnered with iSpot.tv, the always-on …

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Blizzard’s bad-news year continues with another co-founder’s departure

Blizzard Entertainment Frank Pearce, one of Blizzard Entertainment’s three original founding staffers, announced his intention to leave the game-making company on Friday, effective immediately. Pearce’s announcement came via a Friday blog post at Blizzard’s official site, which was appended with a note from current Blizzard president J. Allen Brack. The combined …

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